It is critical to stay on top of the current tax rules so that you can take advantage of every way to save money. Below are the tax limits and rules.
- For the 2009 and 2010 tax years, the personal exemption amount is $3,650. You will claim a personal exemption for yourself, your spouse, and each of your dependents. For 2009, the exemption is phased out for taxpayers with an AGI over $166,800 (or $250,200 if married filing jointly); for 2010 the personal exemption phase out is repealed.
- The standard deductions for both 2009 and 2010 are $5,700 for single individuals, and $11,400 for married couples. When your allowable deductions exceed these limits, you will benefit from itemizing. For 2009, itemized deductions are reduced by 3% of a taxpayer's of AGI in excess of $166,800, and in 2010 this limit has been repealed.
- The maximum contibution into an IRA is $5,000 per individual for 2009 and 2010, with $1,000 catch-up if you're 50 or older. Remember, you have until April 15, 2010 to contribute to your IRA for 2009.
- Annual Gift Tax Exclusion amount is $13,000 in 2009 and 2010.
- Required Minimum Distributions (RMDs) from IRAs, 401(k), 403(b), Profit-Sharing, Money Purchase Pension, and certain 457 retirement plans are re-instated for 2010, after being waived for the 2009 tax year. If you turned 70 1/2 in 2009, you have until December 31, 2010 to take your first distribution.
Good Luck with your Taxes.

Filed under Financial Planning, Taxes by cholder
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Changing jobs can be very challenging and we all get the feeling that we don't want to offend or ruin our reputation on our way out. The simple fact of the matter is that you are leaving and your previous company needs to replace you or move your duties on to someone else. Mark Suster provides excellent advise as to how to approach this issue. On the ownership site when you are hiring a new employee, you need to have the correct strategy to transition them out of the old company and into yours. Think of the different situations be smart about the smooth transition.
I know that this will sound like a random post topic for startup advice but I promise it’s relevant. You actually need to give advice to nearly every employee whom you offer a job to on how to best quit their job. This is important to improve conversion rates of accepted offers / joiners, shorten the time-to-join ratio and the improve the ability of that employee to maintaing good relations with their former employer.
When I started blogging I had an idea. I would take all of the one-on-one conversations that I have with entrepreneurs from the things I’ve learned and just write them up for anybody to read. This is advice that I end up giving ALL THE TIME and every CEO of a company I’m involved with will have heard this from me (also, please remember my disclaimer – I’m not a lawyer).
You just made an offer to a new employee to join your company. It might be a VP of Sales, Marketing or Technology. Or it may just be a junior programmer, sales rep or accountant. The reality is the same. In a startup you want them to join immediately. Tomorrow if possible.
Yet they of course need to serve notice. There is always some version of the following scenario:
- they’ve worked at their employer for 3-4 years
- they really like their boss
- they don’t want to leave on bad terms
- their boss asks them to just work 4-6 weeks so he / she isn’t left in a bad position
- better yet, they’ve said, ”help me understand what we could improve so you’d be happier staying”
Should you just let them deal with this themselves? No, of course not! You’re an entrepreneur – you’re allowed to be a bit of a control freak. I leave nothing to chance. Left to their own devices most employees will muck up their exit. Why? They quit jobs very seldom (hopefully, otherwise, please reconsider whether you really want to hire them. Job hoppers NEVER make good employees. Kind of obvious even though many people overlook this). Yet if your company is growing you deal with people quitting their employers to join you all the time. So you have more experience in helping to manage the process.
I operate on the principle that you’re most vulnerable in any deal immediately after you’ve won. I believe the same is true in recruiting. So your goal is to get the employee working in your company as quickly as possible and with the least amount of collateral damage.
How do you deal with the time pressure issues? Sales people are normally tossed out the door when they quit their jobs. So that one is usually easiest. But for all other roles it can be tough. Employees who are about to join you get “guilted” into sticking around longer than is necessary. My argument to the incoming employee was always, “look, BigCo is never really going to miss you materially once you’re gone – it just feels like that. They’re going to pressure you into staying longer than you should. Don’t. Trust me, if they were doing layoffs they wouldn’t keep you an extra month just to be nice. They key is to be very professional and courteous on the way out. Then you’ll be fine. And we really, really need you in two weeks so please do your best not to get suckered into extra time.”
I had a tactic of writing out the line of reasoning for the employee so they knew what to say. The follow are the employees talking points
- I’ve been offered a role in a new startup that is an exciting new opportunity for me. It’s a lot of responsibility and has fantastic upside. I’m really excited.
- So unfortunately I’m going to turn in my notice
- They’re pressuring me to start next week (this is called “anchoring” (setting short time frames)) but I obviously told them that it would be unfair to give you less than 2 weeks’ notice. So I just want to confirm with you that you want me to stay the full two weeks (a “presumptive close” which makes it sound like, “of course this is the normal sequence of events. I’m just confirming what I’m sure you’ll agree.)
Employer: “Gosh, this is a really crucial time. I really need you to stay for 4-6 weeks if we’re to hit our deadlines.” (invariably this is always their position).
- I understand why you’d feel that way and I’d love to help. But it’s super important to me that I don’t lose this opportunity and I’m 100% sure I’m going to eventually join. So I’d really like to work with you to minimize any pain for you. I can take those two weeks (again, anchoring and presumtive close) and really do a thorough transition to anybody you’d like. I’m happy to put in evenings and weekends to make this transition smooth. Please let me know how to best help. I know that my new company is being unfair in asking for a week so I’ve pushed for a full two weeks.
Me to future employee, “I know that they’re going to put the pressure on. You need to be resolute. Professional, polite, helpful and hard-working. But resolute. They’re going to try and get you to work longer. They might even try to convince you to stay. In reality they’ll get over your leaving. But we REALLY need you now.”
Why am I such a control freak about this? Noting good has ever come out of a potential employee staying longer at their previous company. It’s more time that they can be flipped into staying. They’re always guilted into staying longer than they should. In this scenario – I lose. Thus, I try to leave nothing to chance.
How should they talk to their boss about why they’re leaving? The most common mistakes people make is telling their employer why they were unhappy. This accomplishes nothing.
Only two outcomes:
- They’re bitter about the things you told them needed to improve. Let’s face it – they’ll never improve. And they’ll invent that history that you were the bad guy for complaining. Seen it happen – I promise. No matter how hard they push in the exit interview don’t offer up the dirt.
- They use what you’re unhappy about as a means to convince you to stay. ”Oh, you didn’t have enough leadership opportunities? We’ll put you in charge of this 10-person tech department. I always remind employees, “if they really cared about your progression they would have done that proactively. If they’re doing it now it’s only because they feel they have a gun to their head. If you weren’t happy before this superficial change is only window dressing. They’re just rolling out the red carpet for you when you’re on the way out the door. If they were like this before what are they going to be like for the next few years of your job.
So my script for employees is to say, “I’m leaving for personal reasons. I loved my time at YourCo. I learned so much. I grew. I build fantastic friends and I’ll always be part of the alumni club. But it was just time for me to move on to another opportunity. It wasn’t YourCo. It was me. I was ready for the change.” My main message is to say you’re leaving for “personal reasons” and no matter how hard you’re pressed don’t give in and expound. It’s just personal reasons. Nobody can argue with this. Nobody can offer you a better role to improve “personal reasons”- when asked what this really means just avoid answering. ”You know, I was really happy here. I just have some personal reasons why it’s time for a change. NewCo seems like a great opportunity for me.”
Summary Recruiting is a very time-consuming and expensive exercise. Most people put in herculean efforts into the process until the time of the offer being accepted. And then they leave the rest to fate. You enter a risky period after they’ve accepted. You need to get them in your doors as quickly as possible. There’s nothing worse than losing an employee that said yes but never joined.
One last hack For executive-level hires I like to get a press release written and work with the incoming employee on the wording and importantly timing of the release. I like to discuss with them a timeline for announcement for 2 reasons: 1) it starts to build in emotional commitment and 2) you get a chance to test their resolve to joining. You can always tell the person that is not persuaded when they’re not engaged in the press release process. If they’re not engaged you can: 1) spend more effort making sure they’re bought in or 2) keep more back-up candidates warm.
Source: Mark Suster

Filed under Business Opportunity, Career Success, Entreprenuership by cholder
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The objective of leverage is to provide the most advantage with the lowest effort. Specifically, for internet businesses, that means most ROI with smallest personal involvement, and we can realize this via outsourcing.
Preceding articles discussed gaining leverage by 1) re-using, and 2) re-purposing content. In this article, we'll discuss gaining leverage by outsourcing routine, or non-value-add work, and any work that simply isn't a match with our individual skills, experience and/or personality.
Marcus Buckingham and Curt Coffman addressed some interesting findings from more than 25 years of research by the Gallup organization - initially in their book, First, Break All the Rules: What the World's Greatest Managers Do Differently, and then elaborating on those findings in several subsequent books. Two of their findings, that are important for internet marketers and home-based business owners are these: 1) Improve your strengths, not your weaknesses, and 2) Acquire workers for ability.
Affiliate business has a large learning curve and involves a lot of diverse skills. But, not very many people are gifted at all of those areas - and even those who are, may not be making the best use of their available time and other skills when they focus on areas that are relative weaknesses for them.
William of Occam, best known for "Occam's Razor," has noted: "It is vain to do with more what can be done with less." As online business owners, Occam's Razor has a big lesson for us relative to our individual time usage.
Tim Ferriss, author of "The 4-Hour Workweek" is a huge fan of the use of virtual assistants to handle recurrent, low prioritiy activities or those for which he does not have either the time or inclination to perform.
Contrary to popular opinion, outsourcing is not limited to the world of giant companies, but given the low cost of international virtual assistants, even small, internet companies can afford to delegate many activities to VAs.
One task that many internet marketers choose to outsource is writing articles. They see the value of article marketing, but either don't like to write, don't have the skills, don't want to spend the time, so they delegate those writing tasks to ghost-writers.
Another task you might consider outsourcing to a virtual assistant (or call center) is the telephone and email follow-up required for lead generation and sales closings.
If you improve your areas of strength, you gain the benefits of leverage and multiply your results, whereas, focusing on your weaknesses willonly incrementally improve results.
Would you rather multiply your results, or simply see incremental improvements?
If you would like to learn how to leverage your efforts, sign up for the Online Success for Beginners course.

Filed under Internet Business by AustinQuallie
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You need to optimize your landing page in order to pre-sell your affiliate product and increase your sales. Thus, the look and feel of your landing page is very important. The first rule for successful landing page is never have any distraction in your page so that your visitor does only one thing and that is to click on your affiliate link. Below are some guidelines that you can use to fully optimize and improve your landing page.
Discover The Secrets To Increase Landing Page Conversion Rate
Is Your Site Content Relevant?
To have successful marketing campaign, your selected keywords, product and audiences must be in sync with the content in your landing page. The more relevant content you have, the more targeted visitors you receive and the more sales you are going to make. This means that when you are promoting a product, always make sure that your content is related to the product. For instant, when you are promoting a weight loss product, the content of your webpage must be weight loss related, it must be something like "cause of obesity" or "danger of being overweight". Never sell something that is not related to your landing page, like a health product on a electronic page.
Be Direct
It's very important that the minute a visitor landed on your landing page, he must be able to tell what it's all about. If your visitor has to guess what your landing page is all about, then you have not optimized your page fully. Make sure that your information is clear and straight to the point. People leaves your site immediately when they don't know what it is all about.
Keep Your Headline Strong
The headline is the most important aspect of your landing page. It will determines whether your audiences will stay and read more or turn around and goes away. Encourage your visitors to stay and read further by using emotional driven words in your headline. Focused on your product's major benefits, and make it clear and easy to understand.
Focus On The Benefits
Another important key to successful landing page optimization is product benefits. You start by going through all the benefits and write down the major ones. Use them with words that can strike on the emotion of your readers. For example, tell them how the product will change their lives for the better. If your visitors knows what benefits they get from the product, they are more willing to buy from you.
You must not confuse the between benefits and features, as they are two different things. Features are about what the product does and benefits are the things that your client gets when he use your product. Focus on the benefits more than features because they will improve your sales conversion far better than features.
Make Your Site Professional
How your website looks can also make or break your success, so never build a sloppy website. Therefore, it is important to win your visitor's trust by having a clean and professional looking landing page. Use these simple rules for designing your website:
- Arial or Verdana Fonts, 10 to 14 size
- Background must be bright and text must be dark
- Keep the most 3 columns in your web page
- Keep all the links in standard blue text
- Your landing page must have the images of your product
- Check your content fully for spelling and grammatical mistakes
Many people build landing pages, but fail to optimize them. This is why they can't make a sale online. And then they think that affiliate marketing is a scam, so they quit and go do something else. Make sure that this doesn't happen to you. Just optimize your landing page and dramatically increase your sales by following the advices above.
Discover The Secrets To Increase Landing Page Conversion Rate
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Filed under Uncategorized by AustinQuallie
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If you are thinking of using Google AdWords to generate money for your website, you have to bid on the right keywords as they play a huge role in your success. People usually use popular keywords and these are often expensive to bid on. This doesn't have to be so, you can find top keywords creatively and for free too. Here are a couple of ways for you to easily find top keywords for your site.
Discover The Keyword Search Suggestion Now…
Joining Forums
There are thousands of forums on the Internet and they are one of the best place to search for keywords. You can easily find related forums by using the search engines, simply type in the word "forum" after your website's topic. For example, “computer forum” or “Forex forum”. You can then join these forums and then start browsing through the threads and postings. Read what people talk about and pick out words or terms that are commonly used. As you do this, you can build your keyword list from these common words and terms.
Keyword Tool From Google AdWords
Making use of Google's Keyword tool is also a good option to find popular keywords. To find this tool, just type "Google AdWords Keyword Tool" into the search engine. When you get there, simply type in your topic word or phrase then click on "Get Keyword Ideas". It is very important that you specify Use Synonyms during your search because doing so provides you more keyword suggestions. You will get a list of keywords plus some additional keyword suggestions. A feature of this keyword tool is that it gives you very useful information, like search volume . The great thing about this that it's free to use.
Amazon.com Method
Book content is often overlooked as a source of great keywords. Amazon.com provides you with a peek at tons of book content, keywords and information. You start by searching for the top 5 most popular books that are related to your topic, then you start going through the content page and pick out some initial keywords. What's great about Amazon is that they allow you to browse through the books' first few pages and you can use this to find more keywords. Beside getting your keywords, you also find out what your audience wants.
Other Related Websites
Other people's websites are also excellent places to find popular keywords. However, you have to find related topic websites. Take a look at the content, topics, common phrases and keywords. These websites are usually well organized and rank for specific keywords. Take a look at the headers, page titles, meta tags, keywords as well as the website description. These things will give you an idea of the keywords that these sites use and what your common audience usually searches for.
Paid Keyword Tools
With keyword research being so important, there are numerous keyword tools out on the net. Wordtracker.com and KeywordSpy.com are just some of them. However, they are not free and require payment in order for you to make use them. They gives you access to thousands of keywords all at once. Do bear in mind that they can also be a bit difficult to use.
You can use these methods to find keywords for your niche. What you need to remember is that there are thousands of keywords on the internet and you can find them using different methods. What is important is not how you find them, but how related they are to your website, to your audiences and to your sales conversion.
Find Out More About Finding The Keyword Search Suggestion And More!
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Filed under Uncategorized by AustinQuallie
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A lot of people plan to advertise with Google, but there are important things to consider before doing so. It is an undeniable fact that Google played a major role in the web today and Google AdWords has bring in billions of dollars to Google each year. Still, with that immensity, not all advertisers have profited with Google AdWords.
In order to make sure that you succeed with Google AdWords, it is not necessary to place your bid on the top keywords, which are usually the most expensive ones. The keywords that you bid on must be relevant to your website, but they may not necessarily be the most expensive. Read on for more Google AdWords tips.
Discover Google AdWords Tips Now.
Always Include Your Keywords
Keywords are important, so make sure that it's there in your ads. The keyword is there to grab the attention of a prospect – and if a person doesn't see what he’s looking for in your ad, he might just skip it and look at others. You must make sure that the keyword is in the ad and that the ad makes sense to your prospects. It can be difficult to create compelling ads on such a short space. Make the most out of your ads by placing your keywords in them, or else your time and effort are wasted.
Bidding From High To Low
Here's a useful strategy for bidding, but first let me explain how Google ranks your ads. Google ranks your ad by two things, your bid price and your Click-Through-Rate (CTR). The CTR is the number of clicks your ad gets when it was shown. As a newbie, your ads initially get a low quality score, putting you on a disadvantage compare to older and more experience advertisers. Thus, you should start bidding a little higher to get visibility. By bidding higher, you get more exposure and higher CTR. This gets you better CTRs, and then you can slowly lower your bidding price. Ultimately, the goal is then to keep your ad on the first page with the lowest bid price possible.
Bidding from Low To High
This is another bidding strategy, complete opposite of the previous bidding strategy. This is best used for keywords that are less competitive and for people who have budget that are limited. You begin with lower bidding price and slowly work your way up until your ads appear on the first page. Still, it is important to work within your budget, keep your ads on the first page while bidding as low as possible.
Use Negative Keywords
Negative keywords are used in order to prevent your ads from showing up in searches that are unrelated. As an online advertiser, you have a specific target audience and you want your ads to appear in front of them. Your ad can display to the wrong people if you don't use negative keywords list. Let say you are promoting dog collar and a keyword you used is "collar". When a searcher type in the word "collar" into the search engine, he may not be looking for dog collar. It's possible he's just looking for collar for his cat. What you can do is to use the negative keywords function and add "cat" into it, so that your ad don't show. You must use the negative keywords to target your ads. This helps increase your CTR and most of your visitors are more likely to buy from your site.
Ad Testing
Testing your ads is important,but you don't have to do much because Google AdWords can test your ads for you. By placing in two different ads in each AdGroup, Google AdWords then alternately displays the ads in search results. After sometime, Google will decide which ad works best and use it more often. If you have plenty of ads, you can continue the testing process until you find out which ad works best.
Everyday, Google display millions of ads online and if you plan to use Google AdWords, you need to do more to succeed. The key is to know what works and what’s not in Google. Use the strategies here and you're ready to go.
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Filed under Uncategorized by AustinQuallie
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There are many methods to earn money online, and they can be quite confusing. One of the best ways to make money online is through affiliate marketing. However, with so many great affiliate marketing programs on the net, picking the right one can be hard.
You don't need special skills to do affiliate marketing. You don't need to be a tech geek or an expert on the web to do so. What you need is a bit of HTML and marketing skills to get started. Now, are you ready to step into the exciting world of online affiliate marketing? Here goes.
Discover The Best Online Affiliate Program Here!
Clickbank.com is one of the web's leading affiliate marketing website. It allows as high as 75% commission for some sales done. The downside of clickbank.com however, is that its only focus is on digital products.
Now, You may wonder how to make money through Clickbank.com. You first apply for a Clickbank.com account, which is absolutely free. Then, you start looking for items to promote in the Clickbank Marketplace, these items should be relevant to your site. What you want is to promote these related products in your websites. Each time a person purchases a product from the promotion on your site, you get a commission.
So when you think about it, what's really important is your advertisement and promotions. By continuing to promote other products, your income will increase. Some people has even made this as their full time job. All you need to remember is that Clickbank.com is just for digital products.
CJ.Com
CJ or Commission Junction is another great online affiliate website. By focusing on physical products, as well as services, there are a lot that you can choose from in Commission Junction. Like Clickbank, the accounts are free, but the merchants will want to approve you before you get to promote their services or products. This website requires merchant approval because what usually sold are high end products. Your web sites must be well done and related to their products before they will accept you.
Thus, if you're trying out affiliate marketing for the first time, CJ.com isn't really the best place to go, start with ClickBank. When you're ready to step up to a bigger game, then you can try out CJ.com. You just have to know that physical products and professional services are those being promoted in CJ.com.
LinkShare.com
Another affiliate marketing program is LinkShare and it has more than 10 million merchant partners. This website, however, does not handle payment processes for all their clients since the clients can choose if they want to handle their own payments. Thus, as an affiliate, this means that you get paid directly by the merchant for any commission you make.
You are taking a risk here, so you should choose clients that are legitimate and have credible background as well as credit history. If you want to work directly with the merchant and get higher commission, LinkShare.com is a good choice for you.
ClickBank, CJ and LinkShare are great affiliate programs, but they are different in their own ways. So which among these affiliate marketing companies is the best? Only you can answer this question. When you think about it, the three websites are great in different areas.
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Filed under Uncategorized by AustinQuallie
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Here is a case study of the revenue that a client achieved by optimizing a single keyword that moved from the bottom of the second page of Google to a number 4 position, above the fold on the first page.
A client’s website had a ranking of 18 for their primary target keywords on the second page of Google’s natural search engine results. Considering the number of companies competing for a high ranking on this keyword, a position on the second page seemed like a good accomplishment, but the volume of sales leads was disappointing.
SEO Works
A marketing strategy focused optimization efforts on improving the natural keyword ranking for this one target keyword. After some time and effort, the ranking for the keyword first moved to the number 9 position, and then to the number 4 position of the first page search engine results. The improved search engine ranking for this single keyword generated an increase in sales leads far more than expected, which subsequently converted to an increase in sales revenue amounting to over $1,000,000.
Tracking the Moves
The list below shows the search engine ranking relative to the number of sales leads that were generated from the company’s primary target keyword:
- Nov 08 - position 18 = 6 leads
- Dec 08 - position 9 = 31 leads
- Jan 09 - position 9 = 126 leads
- Feb 09 - position 4 = 102 leads
- Mar 09 - position 4 = 207 leads
- Apr 09 - position 4= 221 leads
Summary of Results
The increase in the number of monthly sales leads can be seen as the target keyword ranking moved up over the six month time period. The full benefit of the keyword moving from the 18th to the 9th position is reflected in the January total because the change occurred later in the month of December. The same applies to the move from position 9 to position 4 because the change occurred later in February.
For marketing managers and business owners who are wondering about the difference between having a major keyword listing on the first page of search results compared to the second page of results, this case study should provide some insight based on our experience.
It also shows an example of the potential benefit from having keyword search results listed above the fold of a web page as opposed to below the fold where viewers must scroll down to see more search listings.
Based on these results, there is clear evidence that a higher organic search engine ranking can dramatically affect sales lead generation and company revenue, in this case over ,000,000.
Written by Rick Smith: Online Advertising Agency, Auto Dealer Website SEO, Internet Marketing Services.

Filed under Uncategorized by AustinQuallie
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Being an affiliate or associate marketer is frequently a difficult enterprise. There is much more to learn than most of us anticipated when we first started. The learning curve is too steep for some, and many simply drop out.
If you're reading this, I hope that you are one of those select few who will stay committed over the long haul, constantly increasing your knowledge base and actually applying what you learn by acting upon that knowledge. The most common problem among failed affiliate marketers is buying magic, secret plans and not implementing them to see if they actually work as promised. Some are no more than buyers; they don't even read the books they buy.
I want to recommend two terrific resources for affiliate marketers. One of those is a new article marketing approach that automatically forwards your articles to many blogs and traditional websites, not just those you run yourself. The system is called MyArticleNetwork. Here I'm going to focus upon one use to which an affiliate marketer can put it, although the prior link will deliver you to a lengthier description of how the entire system works and may benefit you.
If you use the traditional method of article marketing, you write articles and submit those articles to article directories. With that method, your links are limited to the author's resource box, usually published at the end of the article. In the new method of article marketing, you can use the much more effective contextual linking, that is placing your links directly within the content of the article, where they are far more likely to deliver targeted traffic to your vendor's site. Most of the major article directories will not allow you to use affiliate links in your own resource box. However, this new, vastly improved approach allow you to use affiliate links that will go directly to the vendor, without having to send your hard-won traffic to your own site as a costly intermediate step. You can get a feel for the whole process by visiting the site for this article marketing system that directly submits unique versions of your articles to blogs and websites in your niche from its list of over 10,000 sites anxious to receive content.
The other resource is a complete educational system established exclusively for affiliate marketers who are owners of various size businesses as well as those preparing for a career as an affiliate manager. It is a brand new version of Anik Singal's well received Affiliate Classroom. Singal, who was named as one of four Business Week Magazine's young entrepreneurs of 2008, has spent two years, along with his partner, revamping the critically acclaimed program to make it even more expansive and comprehensive. I strongly urge you to sign up for the complete information before all the spaces are taken. No joke, this will fill very quickly.
As I write this, the product has not yet launched, so all you can do is sign up on the squeeze page to be continually updated. Depending upon when you read this article, it is possible that it will have already sold out. Check to see if they have established a waiting list. If so, sign up and hope that a space for you opens.
By the way, both have affiliate programs, however you must sign up before you get access to the affiliate programs.

Filed under Marketing by AustinQuallie




