The objective of leverage is to provide the most advantage with the lowest effort. Specifically, for internet businesses, that means most ROI with smallest personal involvement, and we can realize this via outsourcing.
Preceding articles discussed gaining leverage by 1) re-using, and 2) re-purposing content. In this article, we'll discuss gaining leverage by outsourcing routine, or non-value-add work, and any work that simply isn't a match with our individual skills, experience and/or personality.
Marcus Buckingham and Curt Coffman addressed some interesting findings from more than 25 years of research by the Gallup organization - initially in their book, First, Break All the Rules: What the World's Greatest Managers Do Differently, and then elaborating on those findings in several subsequent books. Two of their findings, that are important for internet marketers and home-based business owners are these: 1) Improve your strengths, not your weaknesses, and 2) Acquire workers for ability.
Affiliate business has a large learning curve and involves a lot of diverse skills. But, not very many people are gifted at all of those areas - and even those who are, may not be making the best use of their available time and other skills when they focus on areas that are relative weaknesses for them.
William of Occam, best known for "Occam's Razor," has noted: "It is vain to do with more what can be done with less." As online business owners, Occam's Razor has a big lesson for us relative to our individual time usage.
Tim Ferriss, author of "The 4-Hour Workweek" is a huge fan of the use of virtual assistants to handle recurrent, low prioritiy activities or those for which he does not have either the time or inclination to perform.
Contrary to popular opinion, outsourcing is not limited to the world of giant companies, but given the low cost of international virtual assistants, even small, internet companies can afford to delegate many activities to VAs.
One task that many internet marketers choose to outsource is writing articles. They see the value of article marketing, but either don't like to write, don't have the skills, don't want to spend the time, so they delegate those writing tasks to ghost-writers.
Another task you might consider outsourcing to a virtual assistant (or call center) is the telephone and email follow-up required for lead generation and sales closings.
If you improve your areas of strength, you gain the benefits of leverage and multiply your results, whereas, focusing on your weaknesses willonly incrementally improve results.
Would you rather multiply your results, or simply see incremental improvements?
If you would like to learn how to leverage your efforts, sign up for the Online Success for Beginners course.
Filed under Internet Business by AustinQuallie
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You need to optimize your landing page in order to pre-sell your affiliate product and increase your sales. Thus, the look and feel of your landing page is very important. The first rule for successful landing page is never have any distraction in your page so that your visitor does only one thing and that is to click on your affiliate link. Below are some guidelines that you can use to fully optimize and improve your landing page.
Discover The Secrets To Increase Landing Page Conversion Rate
Is Your Site Content Relevant?
To have successful marketing campaign, your selected keywords, product and audiences must be in sync with the content in your landing page. The more relevant content you have, the more targeted visitors you receive and the more sales you are going to make. This means that when you are promoting a product, always make sure that your content is related to the product. For instant, when you are promoting a weight loss product, the content of your webpage must be weight loss related, it must be something like "cause of obesity" or "danger of being overweight". Never sell something that is not related to your landing page, like a health product on a electronic page.
Be Direct
It's very important that the minute a visitor landed on your landing page, he must be able to tell what it's all about. If your visitor has to guess what your landing page is all about, then you have not optimized your page fully. Make sure that your information is clear and straight to the point. People leaves your site immediately when they don't know what it is all about.
Keep Your Headline Strong
The headline is the most important aspect of your landing page. It will determines whether your audiences will stay and read more or turn around and goes away. Encourage your visitors to stay and read further by using emotional driven words in your headline. Focused on your product's major benefits, and make it clear and easy to understand.
Focus On The Benefits
Another important key to successful landing page optimization is product benefits. You start by going through all the benefits and write down the major ones. Use them with words that can strike on the emotion of your readers. For example, tell them how the product will change their lives for the better. If your visitors knows what benefits they get from the product, they are more willing to buy from you.
You must not confuse the between benefits and features, as they are two different things. Features are about what the product does and benefits are the things that your client gets when he use your product. Focus on the benefits more than features because they will improve your sales conversion far better than features.
Make Your Site Professional
How your website looks can also make or break your success, so never build a sloppy website. Therefore, it is important to win your visitor's trust by having a clean and professional looking landing page. Use these simple rules for designing your website:
- Arial or Verdana Fonts, 10 to 14 size
- Background must be bright and text must be dark
- Keep the most 3 columns in your web page
- Keep all the links in standard blue text
- Your landing page must have the images of your product
- Check your content fully for spelling and grammatical mistakes
Many people build landing pages, but fail to optimize them. This is why they can't make a sale online. And then they think that affiliate marketing is a scam, so they quit and go do something else. Make sure that this doesn't happen to you. Just optimize your landing page and dramatically increase your sales by following the advices above.
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If you are thinking of using Google AdWords to generate money for your website, you have to bid on the right keywords as they play a huge role in your success. People usually use popular keywords and these are often expensive to bid on. This doesn't have to be so, you can find top keywords creatively and for free too. Here are a couple of ways for you to easily find top keywords for your site.
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Joining Forums
There are thousands of forums on the Internet and they are one of the best place to search for keywords. You can easily find related forums by using the search engines, simply type in the word "forum" after your website's topic. For example, “computer forum” or “Forex forum”. You can then join these forums and then start browsing through the threads and postings. Read what people talk about and pick out words or terms that are commonly used. As you do this, you can build your keyword list from these common words and terms.
Keyword Tool From Google AdWords
Making use of Google's Keyword tool is also a good option to find popular keywords. To find this tool, just type "Google AdWords Keyword Tool" into the search engine. When you get there, simply type in your topic word or phrase then click on "Get Keyword Ideas". It is very important that you specify Use Synonyms during your search because doing so provides you more keyword suggestions. You will get a list of keywords plus some additional keyword suggestions. A feature of this keyword tool is that it gives you very useful information, like search volume . The great thing about this that it's free to use.
Amazon.com Method
Book content is often overlooked as a source of great keywords. Amazon.com provides you with a peek at tons of book content, keywords and information. You start by searching for the top 5 most popular books that are related to your topic, then you start going through the content page and pick out some initial keywords. What's great about Amazon is that they allow you to browse through the books' first few pages and you can use this to find more keywords. Beside getting your keywords, you also find out what your audience wants.
Other Related Websites
Other people's websites are also excellent places to find popular keywords. However, you have to find related topic websites. Take a look at the content, topics, common phrases and keywords. These websites are usually well organized and rank for specific keywords. Take a look at the headers, page titles, meta tags, keywords as well as the website description. These things will give you an idea of the keywords that these sites use and what your common audience usually searches for.
Paid Keyword Tools
With keyword research being so important, there are numerous keyword tools out on the net. Wordtracker.com and KeywordSpy.com are just some of them. However, they are not free and require payment in order for you to make use them. They gives you access to thousands of keywords all at once. Do bear in mind that they can also be a bit difficult to use.
You can use these methods to find keywords for your niche. What you need to remember is that there are thousands of keywords on the internet and you can find them using different methods. What is important is not how you find them, but how related they are to your website, to your audiences and to your sales conversion.
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A lot of people plan to advertise with Google, but there are important things to consider before doing so. It is an undeniable fact that Google played a major role in the web today and Google AdWords has bring in billions of dollars to Google each year. Still, with that immensity, not all advertisers have profited with Google AdWords.
In order to make sure that you succeed with Google AdWords, it is not necessary to place your bid on the top keywords, which are usually the most expensive ones. The keywords that you bid on must be relevant to your website, but they may not necessarily be the most expensive. Read on for more Google AdWords tips.
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Always Include Your Keywords
Keywords are important, so make sure that it's there in your ads. The keyword is there to grab the attention of a prospect – and if a person doesn't see what he’s looking for in your ad, he might just skip it and look at others. You must make sure that the keyword is in the ad and that the ad makes sense to your prospects. It can be difficult to create compelling ads on such a short space. Make the most out of your ads by placing your keywords in them, or else your time and effort are wasted.
Bidding From High To Low
Here's a useful strategy for bidding, but first let me explain how Google ranks your ads. Google ranks your ad by two things, your bid price and your Click-Through-Rate (CTR). The CTR is the number of clicks your ad gets when it was shown. As a newbie, your ads initially get a low quality score, putting you on a disadvantage compare to older and more experience advertisers. Thus, you should start bidding a little higher to get visibility. By bidding higher, you get more exposure and higher CTR. This gets you better CTRs, and then you can slowly lower your bidding price. Ultimately, the goal is then to keep your ad on the first page with the lowest bid price possible.
Bidding from Low To High
This is another bidding strategy, complete opposite of the previous bidding strategy. This is best used for keywords that are less competitive and for people who have budget that are limited. You begin with lower bidding price and slowly work your way up until your ads appear on the first page. Still, it is important to work within your budget, keep your ads on the first page while bidding as low as possible.
Use Negative Keywords
Negative keywords are used in order to prevent your ads from showing up in searches that are unrelated. As an online advertiser, you have a specific target audience and you want your ads to appear in front of them. Your ad can display to the wrong people if you don't use negative keywords list. Let say you are promoting dog collar and a keyword you used is "collar". When a searcher type in the word "collar" into the search engine, he may not be looking for dog collar. It's possible he's just looking for collar for his cat. What you can do is to use the negative keywords function and add "cat" into it, so that your ad don't show. You must use the negative keywords to target your ads. This helps increase your CTR and most of your visitors are more likely to buy from your site.
Ad Testing
Testing your ads is important,but you don't have to do much because Google AdWords can test your ads for you. By placing in two different ads in each AdGroup, Google AdWords then alternately displays the ads in search results. After sometime, Google will decide which ad works best and use it more often. If you have plenty of ads, you can continue the testing process until you find out which ad works best.
Everyday, Google display millions of ads online and if you plan to use Google AdWords, you need to do more to succeed. The key is to know what works and what’s not in Google. Use the strategies here and you're ready to go.
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There are many methods to earn money online, and they can be quite confusing. One of the best ways to make money online is through affiliate marketing. However, with so many great affiliate marketing programs on the net, picking the right one can be hard.
You don't need special skills to do affiliate marketing. You don't need to be a tech geek or an expert on the web to do so. What you need is a bit of HTML and marketing skills to get started. Now, are you ready to step into the exciting world of online affiliate marketing? Here goes.
Discover The Best Online Affiliate Program Here!
Clickbank.com is one of the web's leading affiliate marketing website. It allows as high as 75% commission for some sales done. The downside of clickbank.com however, is that its only focus is on digital products.
Now, You may wonder how to make money through Clickbank.com. You first apply for a Clickbank.com account, which is absolutely free. Then, you start looking for items to promote in the Clickbank Marketplace, these items should be relevant to your site. What you want is to promote these related products in your websites. Each time a person purchases a product from the promotion on your site, you get a commission.
So when you think about it, what's really important is your advertisement and promotions. By continuing to promote other products, your income will increase. Some people has even made this as their full time job. All you need to remember is that Clickbank.com is just for digital products.
CJ.Com
CJ or Commission Junction is another great online affiliate website. By focusing on physical products, as well as services, there are a lot that you can choose from in Commission Junction. Like Clickbank, the accounts are free, but the merchants will want to approve you before you get to promote their services or products. This website requires merchant approval because what usually sold are high end products. Your web sites must be well done and related to their products before they will accept you.
Thus, if you're trying out affiliate marketing for the first time, CJ.com isn't really the best place to go, start with ClickBank. When you're ready to step up to a bigger game, then you can try out CJ.com. You just have to know that physical products and professional services are those being promoted in CJ.com.
LinkShare.com
Another affiliate marketing program is LinkShare and it has more than 10 million merchant partners. This website, however, does not handle payment processes for all their clients since the clients can choose if they want to handle their own payments. Thus, as an affiliate, this means that you get paid directly by the merchant for any commission you make.
You are taking a risk here, so you should choose clients that are legitimate and have credible background as well as credit history. If you want to work directly with the merchant and get higher commission, LinkShare.com is a good choice for you.
ClickBank, CJ and LinkShare are great affiliate programs, but they are different in their own ways. So which among these affiliate marketing companies is the best? Only you can answer this question. When you think about it, the three websites are great in different areas.
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If you are opening a new business, then congratulations are in order for you. Starting a new company takes a lot of work. Prior to opening the doors for operation, you will want to get registered in the region you are operating in in some shape or form.
Lots of brand new proprietors look into sole proprietorship, or possibly a limited ownership, when initially starting out. Forming a corporation has many advantages and it can also be very easy, particularly if you make use of an online incorporation solution. Let's take a look at some of the steps you’d need to consider in order to incorporate this company, that can be done on your own by using corporate kits, though it can be a bit difficult.
The first, as well as obvious, thing your business needs is a professional name for the company. Consider how you want the business identity to appear. Make it contain terms that mirror the type of business you’re in or the service that your company provides to assist in creating professional name recognition as well as to make branding easier.
In case you might be operating throughout different states, decide as to which ones you prefer or might wish to increase your presence in, starting with the exact state your business will have its headquarters in. The filing of paperwork would be comparable in every region. The difference is you'll need to file your individual yearly reporting and additional conditions independently. The fee structure may differ and those would also need to be satisfied independently.
Before filing, you will need to decide which type of a corporation you want to create, such as either an standard C corp, or an S corp, and whether you will be using a incorporation companies solution. These have their advantages, so educate yourself on the advantages as well as the versatility of every one to assist in forming a decision that is right for you.
The last item of note will be you will want to have the ability to list yourself and another executive of the business, also known as a working representative. If you’re a small family company, then it may be your wife or husband that you list or maybe a close relative that has a good business intellect which is also reliable.
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Here is a case study of the revenue that a client achieved by optimizing a single keyword that moved from the bottom of the second page of Google to a number 4 position, above the fold on the first page.
A client’s website had a ranking of 18 for their primary target keywords on the second page of Google’s natural search engine results. Considering the number of companies competing for a high ranking on this keyword, a position on the second page seemed like a good accomplishment, but the volume of sales leads was disappointing.
SEO Works
A marketing strategy focused optimization efforts on improving the natural keyword ranking for this one target keyword. After some time and effort, the ranking for the keyword first moved to the number 9 position, and then to the number 4 position of the first page search engine results. The improved search engine ranking for this single keyword generated an increase in sales leads far more than expected, which subsequently converted to an increase in sales revenue amounting to over $1,000,000.
Tracking the Moves
The list below shows the search engine ranking relative to the number of sales leads that were generated from the company’s primary target keyword:
- Nov 08 - position 18 = 6 leads
- Dec 08 - position 9 = 31 leads
- Jan 09 - position 9 = 126 leads
- Feb 09 - position 4 = 102 leads
- Mar 09 - position 4 = 207 leads
- Apr 09 - position 4= 221 leads
Summary of Results
The increase in the number of monthly sales leads can be seen as the target keyword ranking moved up over the six month time period. The full benefit of the keyword moving from the 18th to the 9th position is reflected in the January total because the change occurred later in the month of December. The same applies to the move from position 9 to position 4 because the change occurred later in February.
For marketing managers and business owners who are wondering about the difference between having a major keyword listing on the first page of search results compared to the second page of results, this case study should provide some insight based on our experience.
It also shows an example of the potential benefit from having keyword search results listed above the fold of a web page as opposed to below the fold where viewers must scroll down to see more search listings.
Based on these results, there is clear evidence that a higher organic search engine ranking can dramatically affect sales lead generation and company revenue, in this case over ,000,000.
Written by Rick Smith: Online Advertising Agency, Auto Dealer Website SEO, Internet Marketing Services.
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Being an affiliate or associate marketer is frequently a difficult enterprise. There is much more to learn than most of us anticipated when we first started. The learning curve is too steep for some, and many simply drop out.
If you're reading this, I hope that you are one of those select few who will stay committed over the long haul, constantly increasing your knowledge base and actually applying what you learn by acting upon that knowledge. The most common problem among failed affiliate marketers is buying magic, secret plans and not implementing them to see if they actually work as promised. Some are no more than buyers; they don't even read the books they buy.
I want to recommend two terrific resources for affiliate marketers. One of those is a new article marketing approach that automatically forwards your articles to many blogs and traditional websites, not just those you run yourself. The system is called MyArticleNetwork. Here I'm going to focus upon one use to which an affiliate marketer can put it, although the prior link will deliver you to a lengthier description of how the entire system works and may benefit you.
If you use the traditional method of article marketing, you write articles and submit those articles to article directories. With that method, your links are limited to the author's resource box, usually published at the end of the article. In the new method of article marketing, you can use the much more effective contextual linking, that is placing your links directly within the content of the article, where they are far more likely to deliver targeted traffic to your vendor's site. Most of the major article directories will not allow you to use affiliate links in your own resource box. However, this new, vastly improved approach allow you to use affiliate links that will go directly to the vendor, without having to send your hard-won traffic to your own site as a costly intermediate step. You can get a feel for the whole process by visiting the site for this article marketing system that directly submits unique versions of your articles to blogs and websites in your niche from its list of over 10,000 sites anxious to receive content.
The other resource is a complete educational system established exclusively for affiliate marketers who are owners of various size businesses as well as those preparing for a career as an affiliate manager. It is a brand new version of Anik Singal's well received Affiliate Classroom. Singal, who was named as one of four Business Week Magazine's young entrepreneurs of 2008, has spent two years, along with his partner, revamping the critically acclaimed program to make it even more expansive and comprehensive. I strongly urge you to sign up for the complete information before all the spaces are taken. No joke, this will fill very quickly.
As I write this, the product has not yet launched, so all you can do is sign up on the squeeze page to be continually updated. Depending upon when you read this article, it is possible that it will have already sold out. Check to see if they have established a waiting list. If so, sign up and hope that a space for you opens.
By the way, both have affiliate programs, however you must sign up before you get access to the affiliate programs.
Filed under Marketing by AustinQuallie
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Success on the Internet and traffic go hand in hand. For your Web site, blog, e-mail or advertisement to generate any response or activity, people need to see it.
To paraphrase a philosophical question, if you build the world’s best Web site and nobody sees it, is it really there? Obviously, it is simple to visit the site and verify it is there. But if you’re the only one doing that, the information you published is not getting out.
As someone reading this search engines marketing article, you likely have an interest in learning how to increase your Internet audience. You may be asking, how do they know? Well, it is not an accident that you came upon this article. People like you who have an interest in this topic are finding it because it has been crafted, optimized and engineered to show up where you are looking. This practice is commonly known as search engine optimization, or SEO. It is performed on articles, Web pages and Web sites. This article is the first in a series which will shed some light on SEO, which can be a do-it-yourself project, depending on your level of knowledge and expertise.
There are numerous facets to search engine optimization, which we will cover in this series of articles and then package them together in a step-by-step guide when we’ve reached the end. We invite you to bookmark this site and follow this series in the coming days and weeks.
We’ll start with the steps necessary to craft search engines marketing articles:
The first step in optimizing any article is choosing the "keyword phrase" for which you want to optimize. The keyword phrase is the word or words that people will be seeking information on under which your article will appear in search engines and elsewhere. The exact keyword phrase should appear in the article at least once for every 100 words. It doesn’t have to be exactly every 100 words. The keyword phrase "search engines marketing" appears at least six times in this article because it contains more than 500 words. A ratio of at least 1 percent, or one keyword phrase for every 100 words, is important. The 1 percent is a key measurement in the algorithms search engines use to determine the worthiness of an article to be ranked highly.
We suggest using your word processor's word count tool to get an accurate number of words in the article. When done, check the number of words. More than 500 words are in this article. Always make sure that the number of keyword phrase occurrences is at least one more than the first numeral of the word count (in this case, "5"). So, we made sure there were at least six instances of the phrase search engines marketing (including the title). One or two more wouldn’t hurt, but you don’t want to make your content read comically or unintelligibly to do so.
We’ll examine the importance of using hyperlinks within the article to SEO other Web sites that are important to you in the next search engines marketing article (a bonus keyword phrase occurrence).
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Online networking and social bookmarking are all the rage today. It can be hard to know which to choose, however, because there are so many of them. That’s where social media reviews come in. When reading the reviews, however, you might be surprised at how much variation there is in people’s assessments. Some people would fight for their social media choices to the bitter end. That might be because they were ignorant of the options, so all their time was taken up with one site before they knew what was happening. Some people defend their choice without even knowing the variations business networking, social bookmarking sites and social networking communities that are primarily there for fun. Many people don’t know that there also are online social networking sites, like Yuwie, that pay for people to use and promote them.
Many social media users aren’t aware of the variations between social networks because there is a tremendous amount of overlap of features on the various sites. For example, Facebook can be used for business or pleasure. And there are literally tens of thousands of Ning sites, such as Book Market, which specialize in narrow niches. These social network sites are important because they’re created by users and focus on distinct interests. Niches can be as specific as book aficionados, who now have many online communities geared just to them. Social networking websites , like Shelfari have book reviews and other features created just for people who love to read. An innovative variant of social networking is social bookmarking, because it opens up new worlds of information storage and retrieval. Social bookmarking sites like Reddit allow people to save their favorite bookmarks so they can access them online any time. This platform type is also great for people who conduct searches, because searches are greatly enhanced by tagging. This ability also makes these sites tremendous for Internet marketers, because they can get backlinks for their Web properties. The individual links aren’t that impactful but when there are many of them, search traffic often increases. And with sites such as Digg, if a URL is posted on one of these bookmarking sites that has good pagerank, it can often rank high in Google if the person who submitted it understands how to research keyword tags and has entered the listing properly.
Confusing the issue even more are sites like Mixx, which allow social networking and social bookmarking. They are used for bookmarking but also are equally great for marketing and socializing. There are a lot of friends and business contacts to be found on these types of Web properties and blog posts featured on these online social networking sites have the potential to rank well in Google and other search engines. Great benefits such as these are the reason people who make their livings online love online social media sites.
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